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I say new genre, because even though it's a magazine, it doesn't seem like one. My co-worker gave me a free copy from the Public Services department at BYU. I haven't even read any of it, but I already love it. Maybe just because I love Bradley Slade's photography in it. It seems like it would be the "comfort food" of magazines... see what you can see at SeeingTheEveryDay.com.